New logo for Museum of Model Art, Sanquhar
1:24 is the scale of (most of) the models displayed in the Museum of Model Art. This small museum in Sanquhar successfully registered ‘MoMA’ in its yellow mark in the UK (UK00003410571). The New York based Museum of Modern Art has a longstanding use of ‘MoMA’ and had registered ‘MoMA’ in the EU. The New York based museum believes there may be some confusion ‘as to the source, origin or sponsorship of (the Sanquhar museum’s) services’. Although the New York museum didn’t oppose the registration of the Museum of Model Art’s yellow MoMA mark in the two month international consultation as required they have recently threatened a crippling court action if the acronym ‘MoMA’ continues to be used in association with the Sanquhar museum. The Museum of Model Art will introduce the ‘1:24’ logo in the coming weeks, subject to its successful registration. To avoid litigation we have been asked by the law firm representing the Museum of Modern Art to recommend not using ‘MoMA’ as an acronym for the Museum of Model Art.